PEG-90M (POLYOX WSR 301) – Cosmetic Thickener & Foam Enhancer

Description

PEG-90M (POLYOX™ WSR 301) – Cosmetic Polymer

PEG-90M is a high-molecular-weight, non-ionic polymer supplied as a free-flowing white to grayish-white powder. It is widely used in cosmetic and personal care formulations due to its excellent stability, easy solubility in water, and multifunctional performance. This cosmetic-grade polymer offers lubricity, adhesion, film-forming capability, water retention, and thickening properties, making it a versatile ingredient for a variety of rinse-off and leave-on products.

PEG-90M is particularly effective in improving sensory experience in cosmetic products. When used in shampoos, it enhances both wet and dry combing, reduces hair dullness, and prevents the jelly-like residue often seen in wash water. In shower gels and cleansers, it increases foam volume and stability, resulting in richer, creamier, and smoother lather. This ensures a pleasant washing experience and leaves the skin feeling soft, hydrated, and comfortable.

Functions and Benefits

PEG-90M delivers multiple performance benefits in cosmetic formulations:

• Enhances surfactant foam for thicker, creamier, and more stable bubbles

• Reduces post-wash tightness in shower gels and cleansers

• Improves hair manageability and reduces friction during combing

• Provides smooth, silky skin feel in creams and lotions

• Boosts moisturizing and water-retention properties

• Improves spreadability and absorption of creams and lotions

Applications

PEG-90M is widely used in:

• Shampoos and conditioners

• Shower gels and body washes

• Facial cleansers and cleansing creams

• Hand soaps and liquid detergents

Its multifunctionality, formulation stability, and excellent sensory profile make PEG-90M a reliable ingredient for modern cosmetic and personal care products.

PEG-90M (POLYOX™ WSR 301)

Product Appearance: White to grayish-white powder
Grade: Cosmetic Grade
Packaging: Packed in aluminum foil bags
Storage Conditions: Store in a sealed container in a cool, dry place. Keep away from ignition sources and heat.
Shelf Life: 2 years